Published 13. November 2011 at 1:56 pm - No Comments
In trying to setup a multi-attribution model, I need to select a view-thru window for display ads. How do I determine how long a view should be considered before no longer giving it credit? Similarly, if a visitor comes to the site via a click, how long do I give the marketing source that drove the click...
Published 21. February 2011 at 8:00 pm - No Comments
I made this mock website for McCarters Bar & Grill. A great local bar that is lacking a web presence. (more…)
Published 24. August 2010 at 10:53 am - No Comments
With the huge increase in the influence of the internet on marketing, the way marketers target their customers is rapidly changing. As a marketing student, it was often taught that the terminology and wording with which we target customers can have a significant impact on branding. Has the internet changed...
Published 29. April 2010 at 2:22 pm - 6 Comments
Here is a letter I wrote to a Local PR Firm in response to a Craigslist Ad they have posted for an unpaid intern (more…)
Published 27. April 2010 at 11:54 am - One Comment
There are hundreds of thousands of free online services, finding the right ones and using them effectively is a great way to reduce marketing and operating costs. (more…)
Published 14. April 2010 at 5:44 pm - No Comments
Pardon the dust while I get settled into the new site. It has been a long time coming, but the new website is finally here. Within the next few days I will be working out the final bugs and loading all of the content. (more…)
Published 7. April 2010 at 3:53 pm - No Comments
Recently Google added the ability to have your images within your sitemap. This is a resource that could be highly valuable to companies putting fourth the time and effort to give their customers high quality images. (more…)
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Published November 13, 2011 at 1:56 pm - No Comments
In trying to setup a multi-attribution model, I need to select a view-thru window for display ads. How do I determine how long a view should be considered before no longer giving it credit? Similarly, if a visitor comes to the site via a click, how long do I give the marketing source that drove the click credit? How do I setup a test to determine what the view window and click windows should be when trying to attribute success to various marketing channels?
By default Google Adwords is set to a 30 day click window, how do I determine if I should us a different window, or if 30 days is the proper time-frame for attribution. Should the window for a click be different for a Google PPC search vs. a display click? Is there a good way to determine what the view and click windows should be for various channels when trying to determine an attribution model?