How to Determine Click and View-Thru Windows

by Justin Goodman

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In trying to setup a multi-attribution model, I need to select a view-thru window for display ads. How do I determine how long a view should be considered before no longer giving it credit? Similarly, if a visitor comes to the site via a click, how long do I give the marketing source that drove the click credit? How do I setup a test to determine what the view window and click windows should be when trying to attribute success to various marketing channels?

By default Google Adwords is set to a 30 day click window, how do I determine if I should us a different window, or if 30 days is the properĀ time-frameĀ for attribution. Should the window for a click be different for a Google PPC search vs. a display click? Is there a good way to determine what the view and click windows should be for various channels when trying to determine an attribution model?

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McCarter’s Website

by Justin Goodman

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I made this mock website for McCarters Bar & Grill. A great local bar that is lacking a web presence. (more…)

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Internet Marketing and its Affect on Messaging Strategy

by Justin Goodman

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With the huge increase in the influence of the internet on marketing, the way marketers target their customers is rapidly changing. As a marketing student, it was often taught that the terminology and wording with which we target customers can have a significant impact on branding. Has the internet changed the importance of a carefully structured message? Or, has that carefully structured message simply changed to become one that is structured around internet marketing instead of brand image and traditional marketing tactics? (more…)

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Un-Paid Internships are WRONG

by Justin Goodman

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Here is a letter I wrote to a Local PR Firm in response to a Craigslist Ad they have posted for an unpaid intern

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Taking Advantage of Free Services (Google Apps)

by Justin Goodman

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There are hundreds of thousands of free online services, finding the right ones and using them effectively is a great way to reduce marketing and operating costs. (more…)

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