Pay Per Click (PPC)

Pay Per Click Marketing is a form of internet marketing by which you are charged only when a potential customerinteract (clicks) with your ad.  Most people experience Pay Per Click (PPC) when doing searches on platforms such as Google. The area on the right side of a Google search page is reserved for PPC advertisements.  The connection between PPC and search results often leads to people referring to PPC as Search Engine Marketing (SEM). It is important to understand the PPC is NOT Search Engine Optimization.

Why Pay Per Click?

Pay Per Click can result in a rapid increase in page views, leads, and targeted traffic to your page.

There are many advantages to a successful PPC campaign.

• Targeted: Pay Per Click Campaigns can be targeted on a wide variety of factors including
  • geographic location
  • time of search
  • keyword type
  • negative keywords
  • demographic
  • device type
• Budget: PPC campaigns have very flexible budgets, a successful campaign can operate with small and large budgets alike.
• Time: A campaign can be setup and started very quickly, providing a rapid increase in traffic. Often, a successful campaign will require nurturing, fine tuning, and change. Campaigns can be setup to run during specific times of the say, week, month or year.

There are tons of aspects of PPC, if you are interested in starting a PPC campaign, contact me and we can go over how a PPC campaign will work for you!