Vice President Platform Services
Adswerve, Inc.
Jun 2019 – Present

•  Lead a team of Directors and Analytics Managers to drive value for clients leveraging the Google Marketing Platform
• Work with leading national and global business leaders to develop, implement, and utilize data in an effort to improve decision making
•  Develop a standard of work to ensure best in class service offerings for the Google Marketing Platform
• Mentor and train teams both within Adswerve and Client organizations on consulting and the Google Marketing Platform

Director Of Analytics
Adswerve, Inc.
Aug 2017 – Jun 2019 (1 year 10 months)

• Lead a team of Analytics Managers and Analysts to drive data-informed decisions, improving returns and brand value
• Work with leading national and global business leaders to develop, implement, and utilize data in an effort to improve decision making
• Develop a standard of work to ensure best in class analysis implementations and approaches to data collection, reporting, and utilization
• Mentor and train analysts both within Adswerve and Client organizations

Digital Analytics Team Lead
Analytics Pros (Acquired by Adswerve)
Jan 2016 – Jul 2017 (1 year 7 months)

• Lead a portfolio of clients in their digital analytics journey.
• Oversee reporting and analysis standards, client implementation work, and a team of digital analysts
• Execute against client goals in while promoting positive consultancy retention and revenue management goals

Lead, Digital Analytics
Analytics Pros (Acquired by Adswerve)
Jan 2015 – Dec 2015 (1 year)

• Understand and recommend implementation standards with customers and engineers to ensure proper data collection for analysis
• Configure Google Analytics features to meet business requirements
• Estimate, implement and deploy analytics solutions on client sites
• Estimate and develop documented reports and presentation decks based on client data
• Research additional areas necessary to bring a complete and holistic view to analysis’
• Become familiar with existing products and services and how to leverage their value to gain insights
• Work with coordinators to deliver work on time and within estimates
• Coordinate deployment operations, communicate timing and impact to internal and external stakeholders # Work with other stakeholders to document deployment details and processes
• Strengthen the team’s knowledge base by providing unique perspective in expert areas
• Lead Strategic Planning Sessions and Training events with clients
• Create and manage Tableau reporting and dashboards

Digital Analytics Strategist
Analytics Pros (Acquired by Adswerve)
Jun 2014 – Dec 2014 (7 months)

• Understand and recommend implementation standards with customers and engineers to ensure proper data collection for analysis
• Configure Google Analytics features to meet business requirements
• Estimate, implement and deploy analytics solutions on client sites
• Estimate and develop documented reports and presentation decks based on client data
• Research additional areas necessary to bring a complete and holistic view to analysis
• Become familiar with existing products and services and how to leverage their value to gain insights
• Work with coordinators to deliver work on time and within estimates
• Coordinate deployment operations, communicate timing and impact to internal and external stakeholders # Work with other stakeholders to document deployment details and processes
• Strengthen the team’s knowledge base by providing unique perspective in expert areas
• Lead Strategic Planning Sessions and Training events with client
• Create and manage Tableau reporting and dashboards

Digital Marketing Analyst
Internet Marketing Inc.
Jun 2012 – Jun 2014 (2 years 1 month)

• Conduct stakeholder interviews
•  Develop implementation plans
• Develop standard baseline reports as well as custom reports based on client KPIs
• Train internal team members and clients in analytics best practices
• Analyze client data
• Provide actionable insights based on data analysis.
• Implement Tag Management solutions
• Create Multi-Attribution analysis plans, reports, and provide insights based on Multi-Attribution analysis
• Develop measurement plans to assist in A/B and Multivariate testing analysis.
• Automate Internal and client reporting

Account Manager
Internet Marketing Inc.
Mar 2011 – May 2012 (1 year 3 months)

• Work with Clients to develop SEO and SEM strategies to achieve and exceed their online marketing goals.
• Coordinate with Internal teams to manage client accounts
• Monitor online trends within client industries to ensure the client campaign is up to speed with the industry as well as current best practices
• Establish and monitor performance metrics to ensure client satisfaction with all marketing services.
• Suggest new opportunities to assist clients in achieving their business objectives.
• Setup Multi Attribution Analytics for all agency clients
• Attribution Specialist and Data Analyst
• Multi-Attribution Reporting and Insight Specialist

Junior Account Manager
Internet Marketing Inc.
Dec 2010 – Mar 2011 (4 months)

• Ensure customer satisfaction as it pertains to contracted work
• Assist Clients in identifying new opportunities to improve their online marketing initiatives

Marketing Lead
Veys Powersports
Aug 2009 – Dec 2010 (1 year 5 months)

Develop an online presence. Create and Maintain Websites for both Veys Stores. Update All Online store information and remove incorrect and out of date information from all of the various directory sites.

Create In-store and print media graphics and signage. Provide in store software training as well as hardware support. Train the sales management and staff in the use of online communications tools and vehicle inventory controls.

Marketing Director
Alba Action Sports
Jan 2009 – Aug 2009 (8 months)

Work closely with sales, parts, performance and service management as well as with the company owner to develop a new website to properly display the companies brand image while increase the ability to monitor execute both online and offline marketing efforts while increasing the customers ability to find both the information and products they need from a power sports dealership.

Develop and execute print advertising on a local and national level to increase awareness of parts, vehicle sales, and service departments.

Assist in event planning through strategy, advertising, and event setup.
Help to maintain and develop the dealership computer systems and infrastructure.

Intern
Eboost Consulting
Sep 2008 – Dec 2008 (4 months)

Assist Consultants with a variety of digital marketing tactics including Search Engine Optimization, Pay-per- Click, e-mail marketing, Persona Development, Persuasion Architecture, Social Media Marketing, Copywriting and Guerilla marketing.